Jennifer Chin is the Founder and Principal of Strategic Wine Solutions, a leading branding and marketing advisor to wineries, distributors and vendors in the premium alcohol sector. She is a strong believer in the end result – increased sales and return on investment for each client.
By applying a holistic approach to brand building, her clients have seen significant growth in sales and have been featured in the following publications: Wine Spectator’s Annual Top 100 List, The New York Times, The Wall Street Journal, Forbes, Whisky Advocate, Food & Wine Magazine, Bloomberg, Wine Enthusiast, Wine & Spirits Magazine, GQ and Paul Pacult’s The Spirit Journal.
Prior to founding Strategic Wine Solutions, Ms. Chin was Director of Marketing for Willette Wines, a boutique fine wine distributor in the tri-state area. In that role, she managed operations and was responsible for driving marketing/press. As the US Marketing Manager for Champagne Krug, she helped to re-launch the brand and almost double sales in less than two years.
Before entering the wine and spirits industry, Jennifer honed her business acumen as a senior consultant for IBM, working in their organizational change sector within their M & A arm. Ms. Chin holds a BA from Northwestern University in Chicago.
“My goal is to help clients create sustainable and meaningful growth over the long-term.” – Jennifer Chin