This highly regarded tri-state fine wine distribution company had decided – for the first time – to incorporate artisanal spirits into its portfolio. The challenge was three-fold: 1) successfully launch a new whiskey in the already crowded craft spirits marketplace; 2) rapidly educate a fine wine sales team on the ins and outs of craft spirits; and 3) quickly develop positive sales momentum.
Strategic Wine Solutions worked hand-in-hand with the artisanal brand spirits manager to create and implement a holistic marketing and sales launch strategy. Each strategy was designed to suit a specific market (CT, NY or NJ) and for each product line.
Within a year of the launch, many of the products became allocated. In addition – with no monies spent on advertising – the suppliers and products products were featured in The New York Times, GQ, Whisky Advocate, Food & Wine and Paul Pacult’s The Spirit Journal. Chip Tate, one of the spirit producers in the portfolio, eventually hired Strategic Wine Solutions to represent him exclusively. Over the last three years, Mr. Tate has been awarded over 150 national and international awards and brand awareness has continued to rise. Mr. Tate has been featured in The New York Times, GQ, Whiskey Advocate, Food & Wine, CRAFT Magazine, Esquire Magazine, Departures Magazine and Paul Pacult’s The Spirits Journal. Strategic Wine Solutions now represents Mr. Tate in his new venture, Tate & Company and is responsible for developing marketing strategy, product development strategy, co-branding programs and strategy, marketing communications and press/PR management.