The Background

For over two generations, this family has produced award-winning wines from Barolo, Italy. However, increasing competition was slowly eroding market share and the family began looking for a partner to help them increase sales and brand awareness in New York, one of the toughest wine markets in the world. Strategic Wine Solutions was hired to achieve two objectives: significantly increase revenues and raise brand awareness amongst trade, consumers and press.

Our Approach

At Strategic Wine Solutions, we do not simply focus on one area to grow sales, we take a 360° approach. Our proprietary methodology incorporates brand management, trade marketing, press/PR management, distributor management, event management and consumer outreach activities to create the kind of momentum that leads to sustainable growth.

Our Results

In the first 18 months, Strategic Wine Solutions helped increase distributor sales by over 50% with no monies spent on advertising or additional FTT. In year two, sales also increased by over 10%. To improve overall brand awareness, we developed and implemented a marketing strategy which, after only two years, resulted in significantly higher levels of brand awareness. Most notably, the winery was listed amongst the top 20 wines in Wine Spectator’s Top 100 Wines of 2013. To date, on/off premise percentages continue to improve, the number of quality PODs has significantly increased and press awareness has reached an all-time high. Most recently, the family and winery have been featured in The New York Times, Wine Spectator, Food & Wine, Bloomberg, Wine Enthusiast and Wine & Spirits Magazine.