Services for craft distillers and fine wineries
What we do
Suppliers rely on their distributor to grow sales, increase brand awareness, develop sales and marketing materials, manage pricing, execute marketing/sales programming and liaise with press/other key influencers.
Most distributors are poorly equipped to manage these brand building components for two reasons: 1) Insufficient resources; and/or 2) Existing resources lack the ability or experience required.
We customize our approach and services to address each client's intermediate and strategic objectives.
Approach
At Strategic Wine Solutions, we do not simply focus on one area to grow sales, we take a 360° perspective.
Our approach incorporates brand strategy, trade marketing, press/PR management, distributor management, pricing analysis and strategy, event management and consumer outreach activities to create the kind of momentum that leads to sustainable growth.
Our results
•The winery was named #16 on Wine Spectator’s annual list of Top 100 Wines of 2013.
•Results were achieved with NO advertising spend, sales programming or additional $$s to the trade. Further, pricing was not reduced nor were there changes/additions in multiple case pricing.
•Press mentions for the winery significantly increased and on the national stage. Multiple mentions in 2012 and 2013 in publications like Food & Wine Magazine, Saveur and International Wine Cellar.
•Brand visibility and reputation amongst the sales reps has risen considerably. Sales continue to rise and we expect that trend to continue.