The marketing department of a highly regarded, New York based fine wine distributor was struggling to keep pace with market and supplier demands. Furthermore, in the face of increasing competition and decreasing margins, distributor leadership had decided that raising brand awareness was a top priority.
Working hand-in-hand with the President/Founder of the company, Strategic Wine Solutions developed a multi-pronged solution designed to raise trade awareness and improve relations with key suppliers. Over time, the role of Strategic Wine Solutions expanded to include supplier relations, sales rep education, trade outreach and marketing and event management.
During our tenure, the distributor received media coverage valued at over $350,000 with no monies spent on advertising. Specifically, the client received premium editorial placement in: The Wall Street Journal, The New York Times, Forbes Magazine, Bloomberg, Wine Spectator, Wine & Spirits Magazine, Wine Enthusiast and Fortune Magazine.
At the behest of the President/Founder of the company, Strategic Wine Solutions worked closely with distributor sales managers and sales reps to successfully increase sales as well as brand awareness with consumers and trade.
Through her work, suppliers have seen dramatic increases in sales and quality editorial placements in The Wall Street Journal, The New York Times, Forbes, Bloomberg and other prominent national publications.